Our biggest mailing list

Posted by: admin Category: Smartmessages

We've recently completed a series of mailings for The Daily Telegraph to a sizeable chunk of their readership - 1.2 million!
That's a lot of email, but it's not the end of the story. The mailings were to encourage readers to make sure that the Telegraph had up to date contact and marketing permission data. The whole project was built in smartmessages with custom data capture pages, making full use of our pre-population feature to improve response rates by reducing the amount of data people need to enter - if you already know someone's name, why ask them to type it in again? Seems obvious to us, yet so many sites seem to ask you again and again.