Guitar Amp Keyboard turn on the tap!

Posted by: admin Category: Smartmessages


GAK, one of Europe's biggest musical equipment suppliers, started using our email marketing service to keep their customers aware of their latest prices and offers.
Guitar Amp Keyboard (www.gak.co.uk) sell a huge range of musical equipment from a traditional shop as well as online. They realised they could start to use their substantial lists to generate more interest and leads.

This has been very effective, they said "it is like turning on a tap" as the sales increase dramatically after each mailing. Having only sold two of one particular product, the sales jumped to 48 directly after a mailing, they told us.

Having sent out the first mailings with our support, they now happily run the service themselves and will benefit greatly from our new template library.